When marketers first enter the market, they must have a thorough understanding of their target audience. They must, in particular, identify and specify their target

When a company uses an established brand name to introduce a new product or when a new brand is combined with an existing brand, this

Advertising appeals stimulate individuals’ needs and wants to buy a product or service. The goal of an ad is to persuade customers, and advertising appeals

Meta is introducing a new set of consolidated campaign objectives in Ads Manager. Objectives are now grouped together based on their expected business outcome. When

The message theme outlines the key idea of the advertisement. A message theme is created using a message strategy. There are three main types of

In the advertising world, all the advertising agencies are required to pitch to various brands with their creative business ideas to expand their existence in

When it comes to Digital Marketing, there are a lot of know-hows and must-knows that you must be aware of. Most importantly out of everything

Everything has gone digital so it comes to no one’s surprise when people now turn to Digital Marketing instead of the traditional marketing which included

With the term ‘influencers’ and ‘influencer marketing’ floating around social media, one begins to wonder what exactly these terms mean and how that knowledge could

Facebook’s targeting options for advertising have changed last month, specifically on the 19th of January. The social media platform that not only connects people with